Projects and Featured Work
Browse through my projects and featured work to learn more about my creative process.
Featured Work
Technical Glossary for UBC Human Early Learning Partnership
This project was done as a part of my internship at UBC Human Early Learning Partnership
Check out the project report to know more about I approached this project.
Project Link: https://earlylearning.ubc.ca/glossary/
Project Report Link: Download PDF
Social Media Management @ UBC Properties Trust
This project involved managing and analyzing social media channels as part of my internship at UBC Properties Trust, developing strategies to increase engagement, and producing high quality content.
Project Report Link: Download PDF
Communications & Promotions, Program Guide for UBC MURC 2025
The Multidisciplinary Undergraduate Research Conference (MURC) is the biggest student-led annual conference at UBC providing a platform for undergraduates to present their research.
Check out the Project Report and the Program guide below to learn more.
Project Report: Download PDF
Project Link (Program Guide): https://students.ubc.ca/wp-content/uploads/murc_program_guide.pdf
Projects
Mock Marketing Campaign Plan: Code your Dreams
This mock campaign plan outlines the full-funnel marketing strategy for launching Code Your Dreams, a 12-week personalized AI coding bootcamp for beginners
Designed to drive maximum product engagement the campaign includes multi-channel messaging tailored to four key audience segments—recent graduates, small business owners, career changers, and working parents.
The plan features a strategic mix of scalable digital and physical assets including a cohesive social media kit, email sequences, video content, recruitment collateral, and performance-driven ad campaigns.
With a strong focus on personalization, community building, and measurable success metrics, this project also incorporates contingency plans for engagement drops, delivery delays, and ad fatigue—ensuring adaptability and long-term impact.
102+Park by Marcon (Mock Marketing Campaign Overview)
This PDF presents a high-level marketing campaign overview for 102+Park—Marcon’s latest urban development in Surrey Central
The document outlines campaign positioning, unique value propositions, and community-centric amenities, with a focus on health-forward design, premium experiences, and sustainability.
It also features key market insights, pricing strategy, and competitive analysis to support strong pre-sale performance in an underserved condo segment.
Conversion metrics and CTA strategies are included to guide lead generation and showroom engagement goals.