About Me
At my core, I am an eager learner who enjoys creative pursuits and problem solving. I value opportunities and challenges that help me break the mould and redefine myself. I am also a firm believer of personal branding, which led me to create this space and establish my 'brand'.
To me, a brand is more than what meets the eye, it is the essence of a person and outlines the mindset and values with which a person leads.
My passion for marketing and digital strategy is fueled by my curiosity for how people interact with brands and how brands can interact with people, and of course COFFEE🥳
My Background
I’m a Psychology graduate from the University of British Columbia with a passion for crafting engaging, human-centered experiences at the intersection of design, technology, and storytelling.
My academic foundation in behavioural science fuels a deep understanding of audience perception and decision-making—insights I actively apply to my work in brand marketing and creative strategy.
Over the past few years, I’ve helped shape content, campaigns, and digital experiences for both established brands and emerging projects. Whether I’m building a brand identity from the ground up, optimizing visibility through social media and SEO, or leading multi-platform marketing initiatives, I approach every project with curiosity, creativity, and a data-informed mindset.
Through my portfolio, I aim to showcase the kind of work that not only resonates visually—but also connects, converts, and leaves a lasting impression.
Professional Experience
Over the years, I've worked with diverse teams and organizations, honing my skills in user experience design, visual communication, digital strategy, and real estate marketing. Each project has taught me valuable lessons and expanded my creative toolkit. In the past I have held positions as a Marketing Intern and Reporting and Communications Assistant at UBC Properties Trust and UBC Human Early Learning Partnership respectively. I have also worked in Customer Service and proactively engaged with my student community throughout my university by volunteering at student-led initiatives along with academics.
Outside of Work
When I'm not designing or working on passion projects, you can find me at the gym, reading about the latest development in Machine Learning, AI and design, and connecting with the creative community. I believe that inspiration comes from unexpected places, so I always keep my mind open to new ideas.
Dishti’s Venn Diagram
